Director of Brand & Design
Alpha Lion
Austin, TX (Remote)
$140K/yr - $180K/yrIn-houseFull-timeDirector/executive6+ years exp.
15 hrs ago
Senior Brand Marketing Manager
Los Angeles, CA (Remote)
$94K/yr – $143K/yrSenior Level8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own North America brand leadership and community-first storytelling across live-service titles, balancing authentic creator partnerships with platform experiments to build lasting brand resonance.
- Strategic NA ownership: localize global playbooks for Gen Z and players with a focus on authentic engagement.
- Story-led campaigns: narrative design and creator integrations that feel natural rather than paid.
Job Description
- Strategic Brand Planning & NA Execution
- Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity.
- North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences.
- Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations.
- Budget & KPI Management: Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics.
- Community-First Advocacy
- Champion of the Player: Act as the internal voice for the community, ensuring that marketing strategies are grounded in real player behavior and foster positive relationships.
- Authenticity Management: Vet all creative and communications to ensure they feel organic and respectful, avoiding "ad-speak" that could alienate our dedicated player base.
- Creator & Influencer Collaboration: Partner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placements.
- Creative Collaboration & Brand Legacy
thatgamecompany
thatgamecompany designs and develops artistically crafted, broadly accessible video games that push the boundaries of interactive entertainment. We respect our players and want to contribute meaningful, enriching experiences that touch and inspire them. We seek talent that values integrity and personal growth within an environment of intense collaboration and experimentation.Our mission - create timeless entertainment that make positive change to the human psyche worldwide.
