Responsibilities

• Brand Strategy & Development - Develop and evolve brand positioning, identity, and storytelling that differentiates our restaurants in a competitive market. - Translate business goals into brand strategies that resonate with diverse audiences and communities. - Partner with executive leadership to align brand initiatives with company growth objectives. Marketing Strategy & Campaigns - Design and execute integrated marketing plans for restaurant openings, seasonal promotions, menu launches, and high-impact brand campaigns. - Ensure consistency and cohesion across digital, social, PR, print, partnerships, and in-restaurant activations. - Lead creative development and content strategy, ensuring brand voice is authentic, engaging, and aligned with guest expectations. Social Media, Digital & CRM - Strong background in social media management and be comfortable developing content calendars, managing day-to-day posting, monitoring engagement, and identifying opportunities to grow brand visibility. Understanding programs such as Later, Hey Orca, or similar. - Strong working knowledge of key restaurant platforms, including OpenTable, Resy, Yelp, Uber Eats, and other third-party systems, with the ability to optimize listings, update content, monitor performance, track revenue impact, and identify opportunities to drive reservations, delivery orders, and overall guest engagement. - Oversee digital strategy including website, SEO, paid media, CRM/email, and loyalty program engagement. - Build and grow an active social media community through dynamic content and guest-driven storytelling. - Leverage analytics to refine audience targeting, conversion strategies, and personalized guest engagement. - Proficiency in of email marketing, segmentation, SMS marketing through Toast, SevenRooms or similar. Private Events Marketing - Strong understanding of how to market private events, weddings, corporate events, social gatherings, holiday parties, and large group dining experiences. - Ability to create marketing campaigns that drive private event inquiries, qualified leads, and booked revenue. - Understanding of lead generation and conversion tracking, including inquiry forms, Tripleseat, Delphi or similar event platforms, website traffic, paid media performance, and booked event revenue. - Ability to create clear, sales-driven messaging that encourages guests and planners to inquire, schedule a tour, or book an event. Loyalty Marketing - Manage and guide the Loyalty Marketing Specialist, providing clear direction on campaign priorities, reporting needs, program updates, and day-to-day execution. - Lead the development of loyalty marketing strategies across email, SMS, in-restaurant promotion, digital campaigns, and guest engagement initiatives. - Review loyalty program performance regularly, including member growth, active users, redemption rates, visit frequency, check average, lapsed members, and loyalty-driven revenue. - Identify opportunities to improve program structure, guest benefits, sign-up growth, reward usage, and overall member engagement. Local Store & Community Marketing - Create scalable toolkits and programs that empower operators to effectively market in their communities. - Partner with operations and culinary teams to ensure flawless execution and measure results. - Champion grassroots marketing and community engagement initiatives that strengthen local brand presence. Partnerships, PR & Influencers - Manage agency and vendor relationships, including media, PR, and creative partners. - Identify and secure strategic partnerships, sponsorships, and influencer collaborations to expand reach. - Lead earned media and PR strategies to generate brand awareness and credibility. Data, Insights & Reporting - Track, measure, and analyze marketing performance across all channels. - Translate insights into actionable recommendations to optimize campaigns and maximize ROI. - Present reporting and strategic recommendations to executive leadership. Leadership & Collaboration - Lead, mentor, and inspire a marketing team, fostering innovation, accountability, and professional growth. - Collaborate cross-functionally with operations, culinary, HR, and finance to ensure alignment and execution. - Serve as a thought leader and brand ambassador within the organization.

Requirements

• Bachelor's degree in marketing, Communications, Business, or related field; MBA preferred.
• 3 years of agency experience, preferably in hospitality/ restaurants.
• 7-10 years of progressive brand/marketing experience, with at least 3 years in a senior leadership role.
• Experience leading marketing initiatives for luxury hotels, upscale or fine dining restaurants, destination hospitality, lifestyle brands, or premium consumer experiences strongly preferred.
• Proven ability to build and execute brand strategies and multi-channel marketing campaigns.
• Must have flexibility to work nights & weekends, as needed.
• Strong expertise in digital, social, CRM, and loyalty program marketing.
• Excellent communication, leadership, and project management skills.
• Highly creative thinker with strong business acumen and analytical mindset.
• Demonstrated success building premium brands that drive guest loyalty and sustained revenue growth.

Preferred

• Preferred Background: We encourage candidates with experience from luxury hotels, fine dining restaurants, destination hospitality, lifestyle brands, premium retail, or other guest-centric organizations known for delivering exceptional customer experiences to apply.

Benefits

• Top-notch Benefits: - Competitive salary in the range of $110,000-$120,000 annually depending on experience - Benefits including vacation pay, medical, dental and vision insurance - On site lunch provided Monday-Wednesday - Lifestyle Spending Account, this benefit supports you and your family in numerous ways such as through gym memberships, child care, groceries, student loans & more! - Company dining package with allotted spending amount each month - Variety of Supplemental Benefit Plans for life's unknowns - 401k with annual employer match after 12 months - Employer paid Life Insurance throughout the length of employment - 10 Paid Holidays - Education Assistance Program (EdAP) for hospitality related education growth - Employee Assistance Program (EAP) to assist with work life balance - Management Referral Program with up to a $4,000 payout for qualifying management positions