Responsibilities

• Lead always-on brandformance media creative strategy: end-to-end creative briefing, execution, and iteration through ongoing creative testing in partnership with Creative and Growth teams.
• Own brand measurement & reporting: from monthly creative performance readouts to the performance and creative feedback loop.
• Build cross-functional frameworks and paid optimizations across the org: defining what "great" looks like for paid influencer content, customer activations, content programs, and more.
• Craft the product launch narrative strategy & creative briefs for every launch, in lockstep with Product, Product Marketing, and Creative teams, so every major release tells a cohesive brand story.
• Spearhead customer, competitive, and category research and synthesize into insights and data that sharpen positioning and briefs.
• Be the connective tissue between Creative, Growth, and PMM: manage internal creative team and external vendor relationships, brief and keep the work on rails, and hold the line on quality and brand adherence across assets before they go to market.

Requirements

• 5–8+ years of experience in brand marketing, integrated campaigns, or creative strategy (in-house or agency)
• A killer brief writer: can take sprawling, complex inputs and distill them into a single, sharp message that creative teams can build against. Sans AI slop.
• A track record of campaigns or creative programs that moved both brand and performance metrics
• Fluency in media and campaign performance data across channels (Broadcast, CTV, Paid Social, Influencer), with the ability to translate it into creative feedback
• Experience managing multiple cross-functional stakeholders, feedback loops, and competing timelines without letting quality slip
• Experience managing creative agencies or external vendor relationships, from briefing through final delivery
• Detail-oriented enough to sweat the copy, specs, and channel details, but can still zoom out and see the forest through the trees on brand narrative and strategy
• Comfort operating in ambiguity and building process from scratch, and always looking for ways to “hack the system”
• Familiarity with B2B SaaS, multi-product portfolios, or category creation is a plus, as is direct experience working with Product Marketing or leading experiential events from a brand POV.

Preferred

• Familiarity with B2B SaaS, multi-product portfolios, or category creation is a plus, as is direct experience working with Product Marketing or leading experiential events from a brand POV.