Responsibilities

• Lead the ideation, development, execution, and optimization of integrated marketing campaigns across paid, owned, earned, and partner channels.
• Develop audience-centered messaging frameworks and marketing narratives that communicate the value of our journalism, products, subscriber benefits, experiences, and community impact.
• Develop campaigns that drive audience engagement, brand affinity, product adoption, event participation, and business objectives across subscriber and non-subscriber audiences.
• Manage end-to-end campaign execution, including planning, timelines, stakeholder coordination, implementation, and post-campaign analysis.
• Develop paid media recommendations, audience targeting strategies, and channel approaches, in partnership with key stakeholders, that support campaign goals.
• Lead marketing strategy and activation for key partnerships tied to campaigns in collaboration with internal and external stakeholders.
• Develop, partner, and execute against marketing-led events and support key editorial appearances.
• Partner with Product, Consumer Revenue, Editorial, Platforms, Innovation, and external organizations to bring strategic initiatives to market through marketing.
• Translate product enhancements, subscriber benefits, and organizational priorities into clear, audience-focused marketing campaigns.
• Partner with the Brand Marketing Manager, Audience Engagement & Growth to incorporate newsletter growth, SMS growth, audience acquisition, and engagement opportunities into integrated marketing campaigns.

Requirements

• 7-10+ years of experience in integrated marketing, campaign management, brand marketing, audience marketing, or related fields.
• Proven experience developing and executing complex, cross-functional marketing campaigns.
• Strong strategic thinking skills with the ability to translate ideas into impactful marketing programs.
• Experience across brand initiatives, partnerships, events, audience engagement, and product marketing.
• Strong business acumen and ability to connect marketing efforts to organizational goals and audience outcomes.
• Strong digital marketing expertise, including experience with paid media strategy, audience targeting, channel planning, and campaign optimization.
• Strong data literacy and ability to use audience insights and performance metrics to inform decisions.
• Excellent project management, communication, and stakeholder management skills.
• Demonstrated ability to balance creativity, innovation, and execution in a fast-paced environment.
• A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment