Houston Texans                           

                                                                  Job Description

Job title: Senior Brand Marketing Manager

Work Location: NRG Stadium – Houston, Texas

Division/Department: Marketing

Reports to: Brand Director

  ☒ Full-Time

  ☐ Part-Time

  ☒ Exempt

  ☐ Non-Exempt

Essential Job Function:

The Senior Brand Marketing Manager will lead the strategy, execution, and optimization of integrated marketing and advertising efforts across both the Houston Texans and LOVB brands, balancing the scale of an established NFL franchise with the growth demands of an emerging league. This role requires a strategic, resourceful leader who can drive high-impact campaigns across TV, radio, print, and out-of-home (OOH) channels while uncovering untapped opportunities, developing innovative ideas, and maximizing partnerships to extend reach. For the Houston Texans, the focus includes identifying “hidden gems” and evolving existing initiatives, while for LOVB, it demands a scrappy, entrepreneurial mindset to create opportunities, leverage trade and barter, and build a fan base that grows exponentially year over year, all while collaborating cross-functionally to deliver measurable results and meaningful fan connections. 

Duties/Responsibilities:

Houston Texans:

Campaign Execution 

• Assist in planning and executing advertising campaigns across TV, radio, print, and OOH  

• Traffic ads and ensuring on-time delivery to media partners  

• Coordinate timelines, deliverables, and approvals between internal departments and external vendors  

• Proactively identify “hidden gem” opportunities that can drive incremental brand awareness beyond traditional media placements  

Creative & Content Support 

• Manage requests for graphic design, video production, and copywriting  

• Proof and quality check advertising materials to ensure accuracy, compliance, and brand alignment  

• Brainstorm creative concepts that reflect the Texans brand, community impact, and overall fan experience  

• Bring forward new, unexplored ideas while also revisiting past campaigns or initiatives to evolve and improve them for greater impact  

Media & Partner Collaboration 

• Work with broadcast partners, radio stations, and media agencies to schedule and deliver assets  

• Collaborate with digital teams to align advertising efforts with online campaigns for a unified brand presence  

• Manage paid and trade media buys  

• Seek out non-traditional partnerships and placements that unlock added exposure and value  

Project & Budget Coordination 

• Track budgets, invoices, and campaign spending  

• Maintain a comprehensive calendar of marketing initiatives, deadlines, and asset deliveries  

• Support reporting processes and provide updates to leadership on campaign progress  

Analytics & Reporting 

• Collaborate with business insights to evaluate campaign effectiveness (reach, impressions, engagement, ROI)  

• Compile bi-monthly recaps and performance reports for internal leadership and external partners  
• Apply data-driven learnings to optimize future campaigns and continuously improve performance  

LOVB Houston:

Campaign Execution 

• Assist in planning and executing advertising campaigns across TV, radio, digital, social, print, and OOH, tailored to volleyball and emerging league audiences  

• Traffic ads and ensure on-time delivery to media partners  

• Coordinate timelines, deliverables, and approvals across internal teams and external vendors  

• Identify opportunities even when they are not immediately visible, creating momentum through resourcefulness and creativity  

Creative & Content Support 

• Manage requests for graphic design, video production, and copywriting specific to LOVB brand storytelling  

• Proof and quality check advertising materials to ensure accuracy, compliance, and brand alignment  

• Develop and brainstorm creative concepts that elevate LOVB’s identity, athlete storytelling, and fan engagement  

• Think scrappy and strategically to “play above our weight class,” delivering high-impact ideas with efficient use of resources  

Media & Partner Collaboration 

• Partner with media agencies, broadcast partners, and digital platforms to execute campaigns  

• Align with digital and social teams to ensure cohesive messaging and audience targeting  

• Manage paid and trade media buys with a focus on audience growth and brand awareness  

• Leverage barter and trade opportunities to maximize exposure, extend reach, and build meaningful partnerships  

Project & Budget Coordination 

• Track budgets, invoices, and campaign spend across LOVB initiatives  

• Maintain marketing calendars, key milestones, and asset delivery schedules  

• Provide consistent updates to leadership on campaign pacing and execution  

Analytics & Reporting 

• Partner with business insights to measure campaign performance (reach, impressions, engagement, ROI)  

• Develop bi-monthly recaps and reports for internal stakeholders and league partners  

• Apply insights to continuously refine strategy, helping build and nurture a fan base that grows exponentially year over year  

• Identify simple, scalable ways to deepen fan connection and accelerate brand growth (“Get Better”) 

Education and/or Work Experience Requirements:

• Bachelor’s degree from a four-year accredited college or university preferred.
• High School Diploma required.
• Minimum three ten (10) years of experience in marketing, advertising, or media planning, preferably within sports, entertainment, or emerging leagues.
• Proven ability to lead and execute integrated, multi-channel campaigns across TV, radio, digital, social, print, and OOH. 

• Demonstrated track record of uncovering non-traditional opportunities (“hidden gems”) that drive brand awareness and elevate campaign impact.  

• Highly creative thinker with the ability to generate new ideas while also evolving and improving existing or past initiatives.  

• Experience operating in both established and growth environments—able to build from the ground up, identify opportunities where none exist, and “play above the weight class” with resourceful, high-impact execution.  

• Strong business acumen with experience managing budgets, media buys, and identifying barter/trade opportunities to maximize exposure.  

• Excellent leadership, project management, and organizational skills with the ability to manage multiple priorities across two brands simultaneously.  

• Proven ability to collaborate cross-functionally and influence stakeholders across marketing, partnerships, digital, and external vendors.  

• Data-driven mindset with experience analyzing campaign performance and applying insights to continuously optimize results.  

• Passion for sports, fan engagement, and building authentic connections that drive long-term brand growth. 

Physical Requirements:

• Occasional travel related to job duties and responsibilities.

• Must be able to lift and carry up to 30 lbs.
• Must be able to talk, stand, walk, sit, drive, bend, squat, climb, twist and reach as necessary.

Employee                                                                                 Date

Supervisor                                                                                Date

HR Representative                                                                         Date