Responsibilities

• Global Brand Campaign Strategy
• Identify opportunities to increase brand relevance, familiarity, consideration, and preference among priority audiences.
• Shape campaign architecture across global, regional, and audience-specific activity, balancing consistency with local market needs.
• Use audience research, market intelligence, brand tracking, competitive insights, and cultural trends to inform campaign decisions.
• Partner with Brand leadership to translate enterprise priorities and brand positioning into actionable campaign platforms.
• Integrated Campaign Leadership
• Lead major integrated campaigns from strategy and creative development through activation, optimization, and evaluation.
• Develop clear campaign briefs and provide strategic direction to internal creative teams and external agencies.
• Lead cross-functional teams across Brand, Creative, Media, Content, Digital, Product Marketing, and regional marketing.
• Make informed trade-offs across audience opportunity, creative ambition, channel strategy, investment, and delivery.

Requirements

• A bachelor’s degree in marketing, communications, business, or a related discipline, or an equivalent combination of education and experience.
• Eight or more years of relevant experience in brand marketing, integrated marketing, campaign strategy, advertising, or a related field.
• Demonstrated success developing and leading integrated brand campaigns across multiple markets and channels.
• Experience briefing and directing creative, media, and agency partners.
• Strong knowledge of paid, earned, and owned media and channel strategy.
• The ability to interpret brand, audience, and campaign data and translate it into strategic decisions.
• Experience managing significant campaign budgets and making investment recommendations.
• Strong commercial judgment and the ability to balance long-term brand outcomes with shorter-term business priorities.
• Excellent communication and stakeholder-management skills, including experience influencing senior leaders.
• The ability to work effectively within a complex, global, and matrixed organization.

Benefits

• health coverage
• generous time off
• competitive retirement plans
• flexible work options
• wellbeing and development programs
• annual incentive bonus
• 12% employer contribution to a 401(k) or pension plan
• comprehensive medical benefits package