Responsibilities

• Own AfterShip's brand narrative by bringing our category point of view to market across earned, owned, and paid channels. Plan and execute integrated brand campaigns around key moments such as BFCM, NRF, and Shoptalk.
• Develop thought leadership narratives for executive spokespeople, continuously refining messaging to reflect market trends, customer insights, and evolving business priorities.
• Lead public relations and earned media strategy by managing our PR agency, driving media relations, securing bylines and speaking opportunities, and partnering with executives and customers to amplify AfterShip's voice.
• Build flagship research and content franchises in partnership with Content Marketing, including annual benchmark reports, industry trend reports, and integrated campaigns that position AfterShip as a category leader.
• Scale the AfterShip brand for the AI era by partnering with Creative to codify our messaging, voice, and visual identity into systems that enable AI-powered content and creative production.
• Define and measure brand success by establishing a brand measurement framework, including share of voice, branded search growth, sentiment, earned reach, and other indicators of awareness and market perception.

Requirements

• An experienced brand marketer with a track record of developing and executing brand strategies that elevate both company and category narratives.
• Strong PR and earned media experience, including managing agency relationships, shaping media strategies, securing bylines and speaking opportunities, and building credibility with journalists, analysts, and industry influencers.
• Hands-on experience leading integrated brand campaigns across earned, owned, and paid channels, including major product launches, industry events, and experiential activations.
• A trusted executive partner who has worked closely with founders, CEOs, and senior leaders to develop thought leadership, executive communications, and company narratives.
• Experience building scalable brand systems, with the ability to codify messaging, voice, and positioning into frameworks that can be consistently applied across teams and AI-enabled workflows.
• A data-informed approach to brand marketing, with experience defining and measuring brand health through metrics such as share of voice, brand awareness, sentiment, branded search, and earned reach to guide future investment.

Benefits

• Competitive compensation
• Remote-first work setups
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Unlimited PTO
• Annual learning & wellness benefit
• Monthly book perk
• Career progression & professional development