Responsibilities

• Own AfterShip's brand narrative by bringing our category point of view to market across earned, owned, and paid channels.
• Plan and execute integrated brand campaigns around key moments such as BFCM, NRF, and Shoptalk.
• Develop thought leadership narratives for executive spokespeople, continuously refining messaging to reflect market trends, customer insights, and evolving business priorities.
• Lead public relations and earned media strategy by managing our PR agency, driving media relations, securing bylines and speaking opportunities, and partnering with executives and customers to amplify AfterShip's voice.
• Build flagship research and content franchises in partnership with Content Marketing, including annual benchmark reports, industry trend reports, and integrated campaigns that position AfterShip as a category leader.
• Scale the AfterShip brand for the AI era by partnering with Creative to codify our messaging, voice, and visual identity into systems that enable AI-powered content and creative production.
• Define and measure brand success by establishing a brand measurement framework, including share of voice, branded search growth, sentiment, earned reach, and other indicators of awareness and market perception.