senior brand manager, U.S. Roasteries

New York City, NY (Unknown)

$135K/yr – $220K/yrSenior Level8+ years exp

Posted 2 days ago

Job Summary

Own and drive the U.S. Roastery brand and customer experience, leading strategy, team development, campaigns and events, operations, insights, partnerships, and performance across locations.

  • Owns brand and customer experience strategy and annual/seasonal plans
  • Leads and develops a high-performing cross-functional team
  • Leads campaigns, product launches, activations, and experiential programs

Job Description

Responsibilities

  • Lead the U.S. Roastery brand and customer experience agenda – Develop and oversee annual and seasonal plans that connect food and beverage innovation, merchandise, digital marketing, events, partnerships, and customer experiences to support business objectives and strengthen the Starbucks Roastery brand.
  • Lead and develop a high-performing team – Provide leadership, coaching, and direction for the Digital Brand, Food, Beverage and merchandise Category, and Events & Experiences teams, ensuring priorities are aligned and resources are focused on the highest-impact opportunities.
  • Bring campaigns and experiences to life – Lead the planning and execution of product launches, seasonal activations, coffee introductions, events, tours, partnerships, and experiential programming across U.S. Roastery locations.
  • Drive operational excellence – Ensure initiatives move efficiently from concept to implementation through strong planning, prioritization, stakeholder alignment, budget management, and execution discipline. Remove barriers and establish processes that enable teams to deliver with excellence.
  • Leverage insights to improve performance – Utilize customer insights, market trends, category performance, and campaign results to identify opportunities, evaluate effectiveness, and optimize future initiatives.
  • Build strategic partnerships – Develop strong relationships with internal stakeholders, external partners, agencies, and suppliers to enhance customer engagement and support business objectives. Collaborate closely with the Milan Roastery team and global Starbucks Roastery partners to share learnings and advance the Starbucks brand.
  • Manage business and brand performance – Support annual planning processes, establish goals and performance measures, and ensure investments, resources, and initiatives deliver meaningful customer and business outcomes.

Requirements

  • 8+ years of experience in brand management, category management, customer experience, marketing, hospitality, retail, consumer packaged goods, or related fields
  • Experience leading integrated marketing, customer experience, category, or commercial functions
  • Demonstrated success leading and developing high-performing teams
  • Experience bringing campaigns, product launches, events, and customer-facing initiatives from concept through execution
  • Strong understanding of brand management, customer engagement, category management, and commercial planning
  • Experience developing integrated business plans, managing budgets, and leading complex cross-functional initiatives
  • Strong analytical, communication, presentation, and stakeholder management skills
  • Proven ability to influence across functions and drive alignment in a matrixed organization
  • Bachelor's degree in Marketing, Business, Communications, Hospitality, or a related field required
  • MBA or advanced degree preferred

Preferred

  • MBA or advanced degree preferred

Benefits

  • As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
  • Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
  • Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.
  • Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities.
  • You will also have access to backup care and DACA reimbursement.
  • Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies.
  • This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative.
  • For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
Starbucks logo

Starbucks

3.6 Glassdoor

At Starbucks, we like to say that we are not in the coffee business serving people, but in the people business serving coffee. Here, our employees - who we call partners – are the heart of the Starbucks experience, and being a partner means aspiring to become part of something bigger: inspiring positive change in the world and growing in your career and in your community. ​ It’s an opportunity to be your personal best. ​ Starbucks is an equal opportunity employer of all qualified individuals, including minorities, veterans and individuals with disabilities.​​ In everything we do, we are dedicated to our mission: To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit — one person, one cup and one neighborhood at a time. Join us. Inspire with every cup. Explore opportunities, benefits and more at careers.starbucks.com

Founded in 1971
Seattle, WA, US
166K employees (1,935 in marketing)
61% recommend to a friend
58% CEO approval

Salaries

Posted range

$135K/yr – $220K/yr

Taken straight from the job posting.

See all Starbucks salaries

Funding

Total Funding
$2.7B
Last Raise
$1.8B
Post IPO Debt, 10 months ago

Funding History

  • May 2025
    Post IPO Debt • $1.8B
  • Jul 2024
    Post IPO Equity
  • Oct 2018
    Post IPO Equity • $900M

Traffic Signals

Monthly Visitors
16.3M
Monthly Google Ads Budget
$499.9K
Traffic Source Mix
Search
37%
Direct
44%
Referral
11.6%
Social
1.5%
Paid
5.8%

Headcount Trend

Current headcount: ~179.3K

Recent News

Starbucks logo

senior brand manager, U.S. Roasteries

Starbucks · New York City, NY · Unknown