Senior Brand Manager

Responsibilities

• The Senior Brand Manager will develop and implement both long and short-term strategies and tactics as agreed with the Brand principles and management, as well as generate volume building programs for the U.S. market and deliver budgeted yearly sales and profit commitments. The Senior Brand Manager will perform research and analysis to guide future brand development; as well as work on developing strategic brand positioning and communication, monitor compliance and track results for the brand.
• Marketing strategy - Partner with the Brand team to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs. - Recommend strategic marketing plans in conjunction with management and Brand guidelines - Develop, manage and implement complex projects with multiple, and sometimes competing work streams and timelines, to manage multiple people and agencies (public relations, advertising research, and promotion) and stakeholders (Senior Management, Global brand team, Regional offices) - Develop briefing documents and manage the briefing process for advertising, social media, merchandising, PR and events agencies - Oversee holistic, multi-channel media plans to boost brand health, awareness, and engagement, optimizing budgets for ROI and analyze data (e.g., brand lift studies) to optimize media investments and improve performance - Act as the primary point of contact for external agencies (IAT management), overseeing creative, PR, and media agencies to ensure a consistent brand voice and ensure aligned, high-quality execution across programs Brand management - Evaluate & Optimize Activation ROI: Measure and analyze the performance of all brand activations, using key performance indicators (KPIs) to identify areas for improvement and implement data‑driven optimizations for future campaigns. - Collaborate with Trade Marketing and Maison teams to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice. - Maintain open communications with Remy Cointreau USA sales force to ensure execution of key programs and consistency with brand strategic guidelines Innovation and product development - Work with the Maison team in France to lead new product development from concept through launch, including consumer testing, packaging, positioning and go-to-market plans. - Partner with cross-functional teams to deliver projects on time and within budget - Track innovation performance and recommend optimization strategies for future launches Reporting - Own the development of high-impact presentations and strategic decks for executive meetings including business analysis and marketing performance measurement - Analyze brand volume distribution/pricing trends on a local market and national level. - Full ownership and management of annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P. - Manage and regularly update a detailed budget tracker, to be shared across brand marketing and finance. Work cross-functionally and establish key relationships both internally and externally: - Internal: US Brand Marketing, Global Brand Team, US Trade Marketing, National Accounts, Sales and Field Activation Team, Legal, Finance, Accounting, Business Intelligence. - External: Creative, Media, PR and Experiential Agencies An Equal Opportunity Employer: Rémy Cointreau USA is an equal opportunity employer and strongly supports diversity in the workplace. Qualified applicants are considered for positions without regard to age, sex, gender identity, gender expression, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship status, disability, marital status, veteran status, military status, domestic violence victim status, genetic information or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances. The Company also provides reasonable accommodations to disabled individuals to assist in the hiring process and to qualified individuals with disabilities in the performance of essential job functions without imposing a hardship on the Company, as required by federal, state or local law. The Company also is committed to accommodating religious beliefs.

Requirements

• Requires a B.A./B.S. degree in a business-related field, preferably in Marketing (MBA preferred).
• A minimum of 5 years of consumer marketing experience is required; experience in the alcohol beverage industry or other backgrounds such as experience in cosmetics and or other consumer packaged goods
• Strong understanding of brand strategy development in a commercial context
• Excellent presentation and storytelling skills, strong analytical capabilities, and ability to influence cross-functional senior stakeholders.
• Position requires approximately 20% travel (including some overnights)
• - Fluent knowledge of Microsoft PPT and Excel
• - Understanding of basic business and marketing strategy
• - Digital Savvy, basic understanding of digital channels and platforms
• - Ability to plan, brief, execute, measure and socialize a marketing idea through the line – from communications to in-store activation

Preferred

• Customer Oriented: - Understanding, meeting and anticipating the requirements of the customer (internal and external) and consumers.
• Efficiency Oriented: - Performing or functioning in the best possible manner with the least waste of time and effort; having and using requisite knowledge, skill, and industry; competent and capable.
• Initiative and Anticipation: - Feeling or realizing beforehand or to foresee problems or opportunities; deal with beforehand so as to mitigate, nullify or prevent.
• Rigor and Quality: - Taking or showing extreme care about minute details; precise; thorough.