Responsibilities

• Brand plan development and P&L management – Develop and execute annual and long-range plans that deliver on company P/L targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results. General Management Skill set (Forecasting, Yearly Planning, P&L Responsibility) is a MUST.
• Program management and execution - manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis. Specific experience planning and executing digitally focused marketing campaigns: Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation, Connected and streaming TV, Programmatic Video and Display
• Market analysis - provides consumption-based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.
• Sales Collaboration & Support – Has strong brand acumen in both brick and mortar and ecommerce – specifically and Amazon & Walmart.com Can provides the sales organization with best-in-class materials for retailer presentations working closely with Category Management.

Requirements

• Education: Bachelor’s degree or MBA in Marketing, or equivalent work experience.
• Experience Required: We are seeking an existing senior brand manager with a Minimum of 8 years of related work experience brand marketing. (Agency experience is not applicable).
• High proficiency in computer skills, including Microsoft Office
• Minor travel; up to 10%, mainly in North America.
• No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• LANGUAGE SKILLS: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• MATHEMATICAL SKILLS: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• REASONING ABILITY: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Preferred

• Recent CPG Experience, Personal care / HBA, Homecare preferred.
• Open to DTC CPG Experience (but not DTC only)