Senior Brand Manager- Paul Mitchell at John Paul Mitchell Systems | Santa Monica, CA | $120K/yr – $135K/yr

Senior Brand Manager- Paul Mitchell

Santa Monica, CA (Hybrid)

$120K/yr – $135K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own brand strategy and launch engine across product, retail, and digital, turning market insights into cohesive campaigns that move brand health, sales, and category growth.

Brand core ownership: maintain positioning, messaging, visuals and guidelines across all touchpoints from product to consumer channels.
Campaign leadership: plan and execute 360° programs (digital, social, influencer, events, education) with cross-functional teams to hit launches and growth targets.
Go-to-market & measurement: lead GTM for new products, track brand health and campaign impact with KPIs and leadership-ready insights.

Job Description

Responsibilities

Lead the development and execution of annual brand marketing plans that support company growth objectives and sales targets.
Partner with the VP, Brand Marketing to identify long-term growth opportunities, category expansion strategies, partnership integrations and product innovation roadmaps.
Lead and influence cross-functional teams to deliver brand initiatives, programs, and campaigns, ensuring execution is on time, within budget, and aligned with business objectives.
Serve as a key brand and marketing steward, ensuring consistency in brand positioning, architecture, messaging, and visual identity across product development, retail, education, sales, digital, and operations.
Deliver presentations, insights and strategies to senior leadership and key stakeholders
Lead the development and execution of 360° integrated marketing campaigns across professional and consumer channels (digital, retail, social media, influencer, education, events, etc.).
Collaborate with creative teams and external partners to ensure compelling brand communications, cohesive visuals, and impactful activations.
Lead new product launches and ensure successful go-to-market strategies – supporting the planning and execution of events, activations and marketing activity.
Manage and distribute brand assets, messaging, and strategies to cross-functional teams and international partners.
Oversee photoshoots, branded content creation, style guides and marketing materials.
Lead brand marketing workstreams and cross-functional launch planning for product innovation from concept through commercialization.
Identify consumer needs, product gaps, and innovation opportunities through analysis of market research, sales feedback, consumer insights, and industry trends.
Develop compelling product positioning, profiles, claims, messaging, and launch strategies in partnership with R&D, Regulatory, Education, and Sales.
Oversee Go-To-Market launch plans and strategies for new product launches, product re-support campaigns, brand campaigns and promotional initiatives.
Measure and analyze the effectiveness of brand campaigns and marketing activations using KPIs, sales, and consumer/customer insights.
Regularly report on brand health, brand sales, and product performance to senior leadership, providing actionable insights and recommendations.

Requirements

Proficiency in Adobe, Microsoft Office Suite (Word, Excel, PowerPoint) and Canva
Skilled in AI technologies such as Co-Pilot, ChatGPT, etc.
Proficient in using project management platforms, such as Workfront or Asana
Proficient with analytics tools such as Power BI to interpret sales data, market trends, and consumer insights
Proven ability to define and execute brand positioning
Ability to drive multiple product launches and key brand initiatives
Experience creating and implementing 360° marketing campaigns across multiple channels
Strong project management skills to manage timelines, budgets, and deliverables
Skilled at cross-functional collaboration
Excellent verbal and written communication and presentation skills
Understanding of eCommerce strategies, platforms, and tools to support direct-to-consumer (DTC) growth
High attention to detail and ability to maintain brand consistency across all touchpoints
High school diploma or GED required
7+ years of brand marketing experience required
Bachelor’s degree in marketing or closely related field strongly preferred
Prior beauty industry experience strongly preferred

Preferred

Strong understanding of the professional hair care market, including knowledge of salon dynamics, distribution channels, and competitive landscape.
Prior beauty industry experience strongly preferred

Benefits

Competitive Benefits Package: In addition to base salary, JPMS offers a competitive benefits package to eligible employees, including medical, dental, vision, life, accident, critical illness, and disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.
Discretionary Bonus Plan: This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
Paid holidays
Discretionary vacation time
Retirement savings plans and company match
Education-related programs
Paid family leave
Medical, dental, vision, life, accident, critical illness, and disability insurance

John Paul Mitchell Systems

John Paul Mitchell Systems® (JPMS) is a top manufacturer of high-quality hair care products and styling tools through several brands including Paul Mitchell®, Awapuhi Wild Ginger®, Tea Tree, Pro ToolsTM, Neuro®, MITCH® and MVRCK®, plus professional hair color from brands including The Demi and Color XG®. JPMS was founded in 1980 by co-founders Paul Mitchell and John Paul DeJoria with more than 300 employees globally and Michaeline DeJoria as CEO. We were the first professional hair care company to take a stand against animal testing, and we continue our strong commitment to giving back by supporting a wide range of philanthropic causes both domestically and internationally. JPMS products can be purchased at professional salons, Paul Mitchell® Schools and through authorized online retailers. Join our team!

Founded in 1980

USA

762 employees (162 in marketing)

www.paulmitchell.com