Responsibilities

• Brand Strategy & Creative
• Partner with the global publishing team to develop North America GTM strategy, brand positioning, and localized messaging.
• Lead North America brand planning and execution for major marketing beats, including announcements to launch campaigns.
• Lead creative agency management, marketing asset reviews (trailers, key art, campaign materials), and cross-functional approval processes.
• Develop and document scalable GTM processes and best practices to support long-term in-house marketing capabilities.
• Platform & Insights
• Build and manage strategic relationships with PlayStation, Xbox, Steam, and Epic Games Store teams.
• Coordinate platform briefings, storefront merchandising, and co-marketing initiatives.
• Represent Smilegate in partner meetings at key industry events.
• Plan and execute consumer research and influencer outreach initiatives, translating findings into actionable recommendations for GTM and brand strategy.

Requirements

• 8+ years of experience in brand marketing within the video game industry, including experience supporting or leading AAA title launches.
• Hands-on experience working with PlayStation, Xbox, Steam, and/or Epic Games Store platform teams.
• Proven experience developing and executing brand GTM strategies, positioning, and localized marketing campaigns.
• Experience leveraging consumer research and market insights to inform brand strategy, including influencer engagement initiatives.
• Strong experience managing creative agencies and reviewing marketing assets.
• Excellent business English communication skills.

Preferred

• Experience working with global publishing organizations or Asian game publishers.
• Korean language proficiency is a plus.

Benefits

• Hybrid Work (remote + on-site)
• Competitive benefits (401(k) with company match, medical/dental/vision, life insurance, long-term disability)