Responsibilities

• Portfolio Management
• - Responsible for managing an assigned portfolio to hit revenue and profit targets, to include SKU rationalization, mix strategies and profit optimization.
• - Develop product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.
• - Lead the cross functional team in the new product development process.
• - Lead the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.
• Marketing Strategy & Execution
• - Develop annual marketing plans for alignment with senior stakeholders. Present and defend plans to executive leadership.
• - Develop, execute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.
• - Manage product portfolio budget, including preparing and tracking annual P&L.
• - Lead delivery of clear and inspiring annual marketing plans to sales organization.

Requirements

• MBA Degree preferred
• 5-7 years Brand Management experience
• Experience working in a leading Consumer Packaged Goods company
• Proven ability to develop and utilize all elements of the marketing mix to drive business in high growth environment.
• Ability to lead multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
• Strong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions.
• Proven track record of leading and influencing internal and external partners, including senior stakeholders.
• Budget management experience
• Excellent written communication skills and solid presentation skills
• Highly proficient in Microsoft Excel and PowerPoint

Preferred

• MBA Degree preferred