Senior Brand Manager, Lens Care at Bausch + Lomb | Bridgewater, NJ | $160K/yr – $170K/yr

Bausch + Lomb

Senior Brand Manager, Lens Care

Bridgewater, NJ (Hybrid)

$160K/yr – $170K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end brand leadership with clear plans, and drive activations across multichannel touchpoints while coordinating marketing, sales, media, ecommerce, insights, and supply chain to hit launches and ROI.

Brand strategy to activation: translate long-range plans into time-bound shopper, search, SEO, ecommerce, and trade programs.
Cross-functional ownership: single point of accountability ensuring on-time delivery across all functions and agencies.
Performance governance: maintain dashboards, deliver monthly/quarterly readouts, and turn data into actionable optimizations.

Job Description

Own end-to-end brand leadership in OTC/CPG with clear plans and measurable impact.

Brand strategy and activation: translate annual and long-range plans into time-bound programs across shopper marketing, search, SEO, ecommerce, displays, and trade promotion.
Cross-Functional Execution: single-point owner coordinating marketing, sales, media, ecommerce, insights, supply chain, and agencies to deliver on time and in full.
Performance Analytics: own the brand dashboard, convert data into action, deliver monthly and quarterly readouts with clear insights and actions.

Bausch + Lomb

3.5 Glassdoor

We're a leading global eye health organization that is dedicated to protecting and enhancing the gift of sight for millions of people around the world – from the moment of birth through every phase of life. Our comprehensive portfolio of more than 400 products includes contact lenses, lens care products, eye care products, ophthalmic pharmaceuticals, over-the-counter products and ophthalmic surgical devices and instruments. Founded in 1853, we have a significant global research and development, manufacturing and commercial footprint with more than 12,000 employees and a presence in nearly 100 countries.

Bridgewater, New Jersey, USA

9.2K employees (427 in marketing)

www.bausch.com

62% recommend to a friend

69% CEO approval