Responsibilities

• Architect and scale new Top-of-Funnel (TOFU) channels moving them from pilot tests to predictable revenue drivers
• Orchestrate fully integrated campaigns, ensuring that top-of-funnel "big bets" flow seamlessly through the entire customer journey from the first ad impression to the landing page, email nurture, and sales talk track, etc.
• Partner with Creative and Brand teams to develop campaigns that align with business priorities and authentically tell our story and demonstrate our product value, ensuring you're an effective creative partner who can brief, iterate, and push for breakthrough work
• Establish frameworks for measuring brand success, tracking incrementality, lift, and business impact; connecting awareness tactics to customer acquisition
• Own the P&L for your channels, partnering with Analytics to validate efficiency and defend investment strategies with data-driven storytelling
• Integrate AI into your daily workflow as a productivity multiplier by using tools to accelerate research, iterate on copy/creative, and streamline operational tasks

Requirements

• 6+ years of integrated brand marketing experience at high-growth companies, with a proven track record of scaling TOFU channels and connecting brand awareness to measurable pipeline and revenue impact
• Deep expertise in at least 2-3 TOFU channels (e.g., podcast advertising, OOH, CTV, influencer partnerships, experiential) with experience taking channels from test to scale
• Experience building and implementing measurement frameworks for offline or broad-reach channels (e.g., incrementality testing, lift studies)
• Ability to balance hands-on execution with high-level decision-making, shifting from managing projects to owning business-critical initiatives
• Demonstrated AI fluency in a brand or marketing context — you have a point of view on which tools meaningfully improve your output and can show examples of how you've used AI to make better strategic decisions, not just work faster
• Must be commutable to NYC headquarters and will operate in a hybrid environment with 3-4 days per week with required attendance on Tuesdays and Thursdays

Preferred

• Experience bringing AI products to market and differentiating them in a crowded landscape
• Background in vertical SaaS
• Prior experience at companies that successfully scaled from $20M-$500M ARR
• Hands-on experience with brand creative production (video, photography, content)

Benefits

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• In-person opportunities that are designed to help team members foster collaboration and build community (ie; working out of a co-working space, team dinners, and other team building activities)
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support