Senior Brand Manager (Beauty, Hair Care)- Full Time, Hybrid (LA)

El Segundo, CA (Hybrid)

$80K/yr – $120K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own the product-led lifecycle for SRI Labs from market insights to post-launch learning, owning customer feedback loops, loyalty, and brand storytelling across channels.

Customer Loyalty & LTV: Track and improve LTV, retention, AOV, and sell-through by product with cohort insights.
Customer Loyalty & LTV: Map post-purchase touchpoints to optimize customer experience in hair care.
Customer Loyalty & LTV: Conduct post-launch product-specific post-mortems at 30/60/90 days.
Market & Competitive Intelligence: Ongoing competitor, brand, product, and trend analysis.
Market & Competitive Intelligence: Translate insights into brand positioning and product pipeline decisions.
Customer Journey — SRI Specific: Map every customer touchpoint from pre-purchase through retention.
Customer Journey — SRI Specific: Maintain active communication loops with customers, partners, and influencers.
Product Pipeline for SRI Labs: Own the customer feedback → product ideation loop.
Product Pipeline for SRI Labs: Conduct post-launch product post-mortems (30/60/90 day).
Brand Strategy: Define how SRI Labs shows up across channels; lead educational video content and ensure brand consistency.

Job Description

Own the product-led lifecycle for SRI Labs from market insights to post-launch learning, owning customer feedback loops, loyalty, and brand storytelling across channels.

Customer Loyalty & LTV: Track and improve LTV, retention, AOV, and sell-through by product with cohort insights.
Customer Loyalty & LTV: Map post-purchase touchpoints to optimize customer experience in hair care.
Customer Loyalty & LTV: Conduct post-launch product-specific post-mortems at 30/60/90 days.
Market & Competitive Intelligence: Ongoing competitor, brand, product, and trend analysis.
Market & Competitive Intelligence: Translate insights into brand positioning and product pipeline decisions.
Customer Journey — SRI Specific: Map every customer touchpoint from pre-purchase through retention.
Customer Journey — SRI Specific: Maintain active communication loops with customers, partners, and influencers.
Product Pipeline for SRI Labs: Own the customer feedback → product ideation loop.
Product Pipeline for SRI Labs: Conduct post-launch product post-mortems (30/60/90 day).
Brand Strategy: Define how SRI Labs shows up across channels; lead educational video content and ensure brand consistency.

Orca Brands

ORCA Brands is a product-led consumer brand group based in the United States. We build, scale, and operate high-performance eCommerce brands designed for long-term growth.Our focus is simple: create better products, build stronger systems, and raise the standard of execution. We invest in innovation, disciplined operations, and continuous product improvement to develop brands that not only grow, but last.As we scale, we prioritise building teams that thrive on ownership, high standards, and clear expectations. Growth brings complexity, and we believe that strong systems and leadership are what enable companies to break through ceilings and reach the next level.At ORCA Brands, we’re committed to building products and a company that stand the test of time.

Founded in 2016

El Segundo, California, USA

17 employees (5 in marketing)

orca-brands.com