Senior Brand Designer, Meta Ads
Menlo Park, CA (On-site)
Posted 9 days ago
Job Description
- Own the relationship with Meta's central brand teams. Track upcoming brand changes, assess what they mean for ads products, and bring them into the Ads design system with a plan
- Define how Ads Manager and related tools express the Meta brand, both on Meta's surfaces and on third-party surfaces where our tools appear
- Set hierarchy and rules for the multiple AI product brands that share our interfaces, and align the product teams that own them
- Translate brand requirements into color tokens, theming, primitives, and icon rules that designers, engineers, and AI tools can apply on their own
- Manage icons for ads products: look and feel, guidance on inheriting vs. creating icons, and the technical approach to performance and cross-platform scaling
- Write the guidance, examples, and evaluation criteria that guide AI design tools to apply brand and judge visual quality
- Spot risks and dependencies early, such as brand changes, migrations, and deprecations, and drive them to resolution across teams
- Modernize system primitives against current industry benchmarks
- 6+ years of experience in brand, visual, or product design
- A portfolio showing brand systems applied in digital products: color, iconography, typography, or theming
- Experience turning brand guidelines into design system rules or components that other designers use
- Experience leading work across teams you don't manage, including aligning senior stakeholders on visual direction
- Clear written and verbal communication, including framing a visual problem in terms of user and business impact
- Proficiency in Figma
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Project management across several concurrent workstreams
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Iconography craft and experience running an icon system
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Comfort taking on product design work when a problem calls for it
- Working knowledge of design tokens, theming, and how design systems are implemented in code
- Hands-on use of AI tools in design work: generation, evaluation, prototyping, or coding assistants
- Motion design experience (After Effects, Lottie)
- Experience with enterprise, B2B, or other complex product surfaces
$149,000/year to $209,000/year + bonus + equity + benefits
Meta
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Salaries
Posted range
$149K/yr – $209K/yr
Taken straight from the job posting.
Links
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