Responsibilities

• Own and evolve Rev’s brand voice and messaging.
• Build messaging frameworks that scale across products, audiences, and channels.
• Conduct thorough research on Rev’s target audiences, market trends, and competitors.
• Develop and manage a master editorial content calendar to ensure a consistent and strategic flow of content across various digital channels.
• Write and iterate on creative test campaigns across paid search, social, video, and remarketing.
• Develop ad headlines, descriptions, and short-form video scripts.
• Use performance insights to refine and improve messaging.
• Support webinars, virtual events, and in-person conferences with compelling messaging.
• Create content for landing pages, email promotion, scripts, booth copy, and follow-up assets.
• Partner with Sales and B2B Marketing on enablement materials and case studies.
• Support product newsletters, nurture and win-back campaigns, feature launches, and promotions.
• Ensure consistent messaging from first touch through long-term customer engagement.
• Work hand-in-hand with Rev’s in-house design and production team to develop integrated campaigns where copy and visuals are tightly aligned.
• Contribute to creative concepting, campaign themes, and storytelling approaches.
• Ensure content enhances UX and aligns with product and platform experiences.
• Help define and maintain messaging guidelines and content standards across channels.
• Use qualitative and quantitative insights to improve performance, clarity, and credibility.
• Balance long-term brand building with measurable business impact.

Requirements

• 5-7 years of experience in content strategy, brand marketing, or copywriting—ideally within B2B, SaaS, legal, or technology-driven companies
• Exceptional writing and editing skills, with a portfolio that demonstrates versatility across digital platforms
• Comfort operating across B2B and B2C audiences, adapting tone and structure as needed
• Strong strategic instincts—you understand not just how to write, but why content performs
• Experience collaborating closely with design, marketing, sales, product, and cross-functional partners
• Analytical mindset with the ability to learn from performance data and iterate quickly
• Highly organized, adaptable, and comfortable juggling multiple priorities in a fast-moving environment
• A collaborative, proactive, “get-it-done” attitude with high standards for craft and clarity