Responsibilities

• Develop and execute integrated PR strategies that build the Bank’s reputation
• Evaluate PR agencies earned media strategies and provide constructive feedback to ensure optimal storytelling and brand positioning
• Identify compelling story angles that articulate the brand’s value proposition in ways that resonate with consumers and break through with earned media
• Translate business priorities, new product offerings, and marketing campaigns into newsworthy earned media narratives
• Integrate PR into 360-degree campaigns, ensuring earned media amplifies creative ideas and strengthens broader marketing mix
• Lead PR strategy and media engagement for celebrity partnerships, ensuring alignment with brand and business objectives
• Leverage sports sponsorship and brand partnerships to create proactive, culturally relevant earned storytelling moments
• Identify and evaluate sponsorship opportunities through a PR lens, identifying reputation opportunities and risk
• Support VP, Brand Communications & Advertising in proactive and reactive reputation management initiatives
• Identify creative ideas for positive brand storytelling and thought-leadership opportunities to build profile for brand and key executives

Requirements

• Bachelor’s degree in Journalism, Marketing, or a Communications-related field
• 8+ years of public relations experience, corporate communications, or brand communications; financial services experience is preferred
• Deep understanding of the earned media landscape, including traditional, digital, and cultural platforms
• Proven experience managing celebrity partnerships with high-profile talent
• Strong background in reputation management and crisis communications
• Demonstrated ability to integrate PR authentically into 360-degree campaigns
• Strong analytical and measurement mindset; comfortable using data to inform insight and strategy
• Exceptional verbal and written communications skills
• Experience leading agency partners to success and working in complex, matrixed organizations
• A detailed, strategic thinker and self-starter who can collaborate with others, thrive under pressure, and get things done with minimal supervision