Responsibilities

• Maximize the utilization of Benchmark International Arena naming rights assets and benefits.
• Work with Strategic Partnerships, Sales teams, Account Managers, and other leadership team members to identify game and event attendees, plan accompanying experiences, and distribute tickets for all events.
• Identify opportunities to utilize non-game related assets in unique and meaningful ways that presents opportunities to engage with prospects, clients and referral partners.
• Develop and maintain event-specific playbooks and event planning tools.
• Capture and maintain prospect, client, and referral partner arena related engagement in company CRM system.
• Collaborate with the Events Coordinator for: Securing Arena-related event giveaways
• Scheduling and coordinating Arena-related community engagement initiatives that align with contributions and volunteer commitments made by leadership
• Coordinating and executing Arena-related external events, such as speaking engagements
• Collaborate with cross-functional teams (marketing, sales, creative, operations, and external partners) to ensure seamless Arena campaign and event delivery.
• Oversee end-to-end campaigns and events related to the Arena, including planning, budgeting, timelines, execution, and post-campaign analysis.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8+ years of experience in brand activation, event marketing, and/or large scala campaign management.
• Proven ability to execute multi-channel campaigns and manage complex projects.
• Strong project management and organizational skills and use of tools (e.g., MS Planner, MS Project Management, Monday.com)
• Proficient with MS Excel.
• Excellent communication and stakeholder management abilities.
• Excellent client communication and customer service.
• Experience managing deliverables and relationships with vendors, external partners, and internal partners.
• Analytical mindset with the ability to interpret data and translate insights into action.
• Proficiency in marketing tools, CRM systems, analytics platforms, and project management software.

Preferred

• Experience with brand activation, naming rights activation, and experiential marketing.
• Familiarity with digital marketing channels and integrated campaign strategy.
• Budget management experience with demonstrated ROI accountability.

Benefits

• All Benchmark International positions offer paid time off, standard holidays, birthday holidays, and community service days.
• Employees are eligible for highly competitive company-subsidized medical, dental, vision, and AD&D insurance; 401k with company matching; flexible spending and health savings accounts (FSA & HSA); and flexible dependent care assistance accounts.
• Social Responsibility: Benchmark International is an active, contributing member of the communities in which we work. The company participates in significant charitable giving opportunities throughout the year. Many of the recipient charities have been identified by our individual employees because of their personal passion for supporting particular needs. In addition, each employee is encouraged to use two paid workdays per year to provide their labor and skills to the community.