Senior B2B Marketing Specialist-Data Center Equipment

Irvine, CA (On-site)

$75K/yr – $110K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

Own the go-to-market for data center equipment, leading strategy, research, cross-functional launches, content, analytics, and digital campaigns, with a data-driven, Agile approach.

Job Description

Responsibilities

  • Develop comprehensive product marketing strategies for data center equipment, aligning with overall business goals and market trends.
  • Conduct thorough market research and analysis to identify customer needs, industry trends, and competitive positioning opportunities.
  • Manage product positioning, messaging, and branding to enhance visibility and differentiation in the B2B marketplace.
  • Lead cross-functional teams including product management, sales, and technical teams to coordinate product launches and marketing campaigns.
  • Create engaging content such as technical blogs, whitepapers, product demos, presentations, and sales enablement materials that tell compelling brand stories.
  • Utilize marketing analytics tools and SQL-based data analytics to measure campaign performance and inform decision-making.
  • Oversee digital marketing initiatives including e-commerce strategies, email campaigns, social media outreach, and targeted advertising efforts.
  • Manage multiple marketing projects simultaneously using Agile methodologies to ensure timely delivery and alignment with strategic objectives.

Requirements

  • Proven experience in B2B marketing within the technology or data center equipment industry with a strong understanding of SaaS solutions.
  • Expertise in market research, product development, product positioning, and go-to-market strategies.
  • Strong analysis skills with proficiency in data analytics tools and SQL for insights-driven decision making.
  • Excellent content writing abilities for technical documentation, marketing collateral, and industry thought leadership.
  • Demonstrated success managing cross-functional teams across product management, sales, digital marketing, and software development projects.
  • Familiarity with Agile project management practices to adapt quickly to changing priorities.
  • Deep understanding of industry trends such as e-commerce platforms, customer segmentation strategies, and digital marketing channels.
  • Exceptional presentation skills for delivering impactful product demos and strategic proposals to stakeholders.
  • Ability to translate complex technical concepts into clear messaging that resonates with target audiences.
  • Strong proficiency in using LinkedIn to promote data center equipment and products and generate B2B leads.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Salaries

Posted range

$75K/yr – $110K/yr

Taken straight from the job posting.