Responsibilities

• Act as trusted communications counsel to clients, advising on messaging, campaigns, earned media and communications priorities.
• Independently develop proposals, strategies, and plans to support their business goals.
• Lead integrated communications planning and execution across earned media, content, social media, creative campaigns and industry events.
• Develop the concepts and briefs for B2B content, marketing and media assets, work with writers and other contributors to produce them, and edit their work to a high standard, while also writing content directly when needed.
• Develop and manage company and executive social media strategies, editorial calendars and platform-specific copy.
• Develop proactive PR strategies and uncover compelling media narratives within clients’ expertise, data, products and market activity, shaping them into stories that support their communications and business goals.
• Turn those narratives into timely pitches for relevant business, technology, aviation and travel trade media
• Build and maintain strong relationships with the reporters, editors, analysts and influencers who cover commercial aviation and travel technology.
• Evaluate conferences, speaking opportunities, awards and sponsorships, and develop the submissions and communications needed to support them.
• Produce and present regular reports on communications activity, results and recommendations, using performance data to refine programs and demonstrate value to clients.

Requirements

• 10+ years of combined B2B marketing, communications and PR experience, including direct responsibility for multiple client accounts.
• Specialist experience in aviation and travel technology, with a strong understanding of these industries’ business models, buyers, media, major events and current industry issues.
• Proven ability to develop communications and PR strategies, proposals and plans independently and carry them through execution.
• Excellent writing and editing skills across strategic documents, media materials, executive content, social copy and other B2B marketing communications.
• Experience developing concepts and briefs for content and marketing assets, working with writers and other contributors, and editing their work to a high standard.
• Expert storytelling and media relations skills, including the ability to develop strong narratives, develop effective pitches and build productive relationships with relevant journalists.
• Experience developing company and executive social media strategies and translating them into editorial plans and platform-specific content.
• The confidence to advise clients, challenge weak ideas, present recommendations and earn trust as the main day-to-day account contact.
• A strong working understanding of creative, research and digital production, including how to brief specialists and assess the quality and suitability of the resulting work.
• Experience managing multiple concurrent accounts, monitoring client health and reporting on communications activity, performance and results.