Senior Associate, Video Investment

New York City, NY (On-site)

$50K/yr – $74K/yrSenior Level1+ years expFull time

Posted 2 weeks ago

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Job Summary

Own digital media planning across online channels and emerging formats, with a bias toward acquisition, brand, and TV 2.0 media, while ensuring strong collaboration with traditional planning/buying teams.

Digital media ownership: Develop integrated media plans for online ads and evolving digital spaces such as video, gaming, and mobile platforms.
Measurement and optimization: Define success metrics and continuously report and optimize programs for impact.
Cross-team collaboration: Align planning and buying with traditional teams to maximize synergy and negotiate effective buys.

Job Description

Responsibilities

Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
Develop digital media plan recommendation based on integrated communication planning processes
Connect with traditional planning and buying teams to ensure ideal synergy is delivered
Negotiate and buy approved digital media plan programs
Develop success metrics/measurement goals for all digital programs
Report on and optimize digital programs on an ongoing basis

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com