Responsibilities

• Daily maintenance of account including, but not limited to: schedule changes, ADU requests, deal delivery, billing, budget revisions, post buy analyses, etc.
• Research, strategy, planning, and presentation of plans (full execution)
• Planning, buying, and negotiation of media (inclusive of TV, desktop, mobile, OTT, FEP, Connected TV, Addressable TV)
• Manage media authorizations and reconciliation reviews
• Liaise with Traffic, Creative, Ad Ops (TAAG), and Analytics teams to manage deliverables
• Develop thoughtful insights for post-campaign reports across all video channels
• Develop and foster strong relationships with vendors and clients
• Stay apprised of industry standards, new media programs/trends, and competitive landscape
• Effectively answer posts looking beyond a simple PUT/SHARE increase or decrease, carefully analyze schedule to determine true cause of poor performance (i.e. poor rotations, missed spots, outside viewership, station contests etc.), being as specific as possible when answering a post
• Accurately prepare necessary paperwork and meet due dates pertaining to: cost requests, competitive reports, merchandising, and posts