Senior Associate Vice President for Strategic Marketing and Communications at California State Polytechnic University-Pomona | Pomona, CA | $219K/yr – $230K/yr

California State Polytechnic University-Pomona

Senior Associate Vice President for Strategic Marketing and Communications

Pomona, CA (On-site)

$219K/yr – $230K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own CPP’s brand and reputation engine, shaping identity, messaging, and executive communications to drive recruitment, fundraising, and regional impact across owned, earned and paid media.

Brand and Communications Leadership: set brand architecture and cross-unit alignment with recruitment and advancement goals.
Content, Digital, and Analytics: produce high-impact content and track brand health, media coverage, and marketing ROI.

Job Description

The SAVP serves as the university’s chief communications leader and brand strategist with responsibility for overall communications, marketing and branding activity for Cal Poly Pomona across all media platforms.
The SAVP leads the development and implementation of Cal Poly Pomona’s brand vision, marketing strategy and public relations campaigns to attract students, engage alumni and donors, recruit high quality faculty and staff, and demonstrate Cal Poly Pomona’s impact in the region, state and nationally.
The SAVP serves as the university spokesperson.
Lead the University’s central team of marketing and communications professionals and coordinate marketing and communications produced by other academic and administrative units across the university as well as by three auxiliary organizations.
Communicate how CPP aligns with and advances the overall mission of the Cal State system.
Strategic Brand Leadership: Define and evolve the university’s brand identity and messaging architecture, oversee brand consistency across all platforms.
Stakeholder Collaboration: Partner with communicators across colleges and units to align brand strategy with recruitment goals and fundraising initiatives.
Drive Reputation, Market Position, and Awareness: Lead institutional reputation strategy and integrated campaigns across owned, earned, and paid media.
Crisis Communications and Issues Management: Oversee proactive and reactive media relations and crisis communications protocols.
Internal and Executive Communications and Change Management: Lead internal and executive communications strategies and drives organizational transformation.
Content & Digital Strategy: Manage production of high-impact, brand-aligned multimedia content including university magazines, social media, and the official website.

Bachelor's degree from an accredited institution in marketing, communications public relations or related field or equivalent combination of education and relevant experience.
Minimum of seven (7) years of progressively responsible related experience in complex marketing and communications environments.
Demonstrated experience in crisis management and service as institutional spokesperson.
Strong record of effectively leading diverse, creative and professional teams.
Demonstrated commitment to and understanding of diverse academic and socioeconomic backgrounds.
Advanced proficiency in strategic storytelling across print, digital and social platforms.
The ability to lead through influence as well as through positional authority in a complex, multi-constituent environment.

Master's Degree or MBA with a concentration in marketing or related discipline.
Management level experience in higher education.
Familiarity with higher education CRM systems, web content management systems and data analytics tools for measuring campaign effectiveness.
Contextual understanding of legislative affairs and public policy and the significance of communicating the university’s value to the state and government officials.
Commitment to student success, equity and inclusive excellence.
Proven success in partnering with university advancement or development teams to support major capital campaigns.