Responsibilities

• Define and lead the annual short- and long-term communications strategy for North America, ensuring alignment with global and local brand positioning, business priorities, and client strategy.
• Integrate media, direct-to-consumer communications, public relations, celebrity and talent engagement, and cultural moments into one cohesive strategic roadmap.
• Identify key brand-building opportunities across consumer touchpoints, ensuring consistency and elevated storytelling.
• Foster relationships across pillars & create a hub of communications excellence to translate business objectives into actionable strategies
• Demonstrate inspirational leadership to produce an influential Maison vision to external stakeholders & audiences
• Demonstrate expertise to be recognized as an influential leader at all levels to orchestrate and advance initiatives to support Business KPIs
• Leverages various data ecosystems to create and guide business decisions
• Lead the media strategy across paid, owned, and emerging channels to drive brand awareness, desirability, and client engagement.
• Oversee the direct-to-consumer communications strategy, ensuring messaging is compelling, and aligned to broader Maison and Marketing priorities.
• Drive full-funnel storytelling strategies that connect product, brand campaigns, cultural moments, retail priorities, and client experiences.

Requirements

• 15+ years of progressive experience in communications strategy, media, public relations, integrated marketing, celebrity/talent relations, or related fields, with significant senior leadership experience.
• Deep understanding of the luxury environment, the client journey and historic brand management.
• Proven ability to set strategy at enterprise, regional, or market level and translate global brand priorities into locally relevant execution.
• Executive presence and ability to influence senior leaders in a complex, matrixed organization.
• Strong people leadership skills with experience building, developing, and evolving high-performing teams.
• Highly strategic, culturally fluent, commercially aware, and comfortable navigating ambiguity while driving clear priorities and measurable outcomes.
• Ability to effectively manage Communications budgets with focus on ROI.