Responsibilities

• Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels.
• Partner with cross-functional stakeholders to build and launch marketing intent, including Creative, Segmentation, and Journey Builds through Salesforce Marketing Cloud and other internal platforms.
• Leverage insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new marketing technologies.
• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels
• Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise through data-backed storytelling.
• Collaborate with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and client/partner.

Requirements

• Bachelor's Degree or Military experience
• At least 2 years of experience in marketing or project management
• At least 2 years experience in planning, executing and analyzing marketing programs
• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred

• At least 2 years in financial services industry
• At least 2 years in retail industry
• 1+ years of experience with Salesforce Marketing Cloud
• 1+ years of experience in acquisitions marketing
• Experience with omnichannel product marketing campaign planning