Responsibilities

• Lead downstream marketing strategy for the ACM business, owning market activation, demand generation, and portfolio revenue performance.
• Drives development and execution of robust global GTM and commercialization plans for both new and existing products.
• Translates customer insights, competitive intelligence, and market dynamics into actionable commercial programs that drive adoption and growth.
• Partners with regional marketing and commercial teams to design campaigns, sales tools, digital assets, and field enablement programs.
• Leads cross‑functional launch teams to ensure seamless execution of global product introductions.
• Measures program effectiveness for rapid iteration and optimization.
• Champions modern marketing capabilities, optimizing commercial programming through iteration and innovation.
• Manages commercial performance across the ACM portfolio, identifying strategic opportunities to accelerate adoption, improve positioning, and enhance messaging.
• Oversees value proposition development, branding, and product storytelling to differentiate the portfolio and increase market relevance; leads the translation into GTM resources.
• Optimizes portfolio profitability through pricing strategy, and lifecycle revenue management.

Requirements

• BA/BS or equivalent degree required; MBA preferred.
• 8+ years of experience in medical device downstream marketing, commercial strategy, or product management.
• Experience in ambulatory cardiac monitoring and/or the cardiology space strongly preferred.
• A track record of effectively driving strategy development and execution; ability to manage multiple concurrent projects with urgency is critical.
• High proficiency with PowerPoint, Word, Excel, and digital marketing or CRM tools.
• Experience managing and developing talent, including setting priorities and guiding team performance.
• Demonstrated success driving downstream commercial execution, market development, and revenue growth in a healthcare technology environment.
• Excellent quantitative/qualitative assessment skills; ability to manage multiple commercial programs simultaneously.
• Proven business acumen and decision‑making ability in dynamic market environments.
• Strategic storyteller, able to articulate a compelling vision and influence through strong presentation, communication, and cross‑functional leadership skills.

Preferred

• MBA preferred.

Benefits

• US Benefits At Baxter (except For Puerto Rico)\n\nThis is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter