Responsibilities

• Brand Journalism
• Write several original data studies per month, from hypothesis and data sourcing through final draft
• Pitch data studies to trade, financial, and consumer press; track and log placements
• Edit data studies produced by other team members for accuracy, clarity, and pitch-readiness
• Interpret and represent data accurately - including in follow-up conversations with reporters
• Digital Reputation
• Track comments and feedback regarding the SmartAsset brand across the web. Work with Compliance to draft replies to both consumers and financial advisor customers.
• Facilitate online dialog among financial advisor customers in high visibility forums such as Reddit regarding SmartAsset products and services
• Social Media
• Own content creation, publishing, and performance tracking for SmartAsset's X and LinkedIn presence

Requirements

• 2-4 years of experience in a public-facing writing role — PR, communications, journalism, content marketing, or wealth management marketing
• Demonstrated ability to write publishable copy on a deadline; a portfolio of published or placed work
• Comfort interpreting and relaying data accurately (think: percentage versus point; median versus mean) and the discipline to check a number before it goes to a reporter
• Working fluency with spreadsheets; ability to take a raw dataset and find the story in it without hand-holding
• Familiarity with personal finance, fintech, wealth management, or financial advisory subject matter
• Ability to engage target demographics and maximize exposure on LinkedIn and X
• Familiarity with LLMs across multiple use cases — research, drafting, editing, and workflow automation
• Familiarity with SEO fundamentals, particularly as they relate to earned backlinks and referring domain authority
• Basic video and graphic editing with tools like Canva
• A thorough, thoughtful, and curious researcher who works independently and ships on schedule

Preferred

• Experience pitching cold and building reporter relationships from a standing start
• Experience producing original research or data-driven editorial at volume
• Experience operating in a compliance-reviewed environment (financial services, healthcare, legal) and managing content through an approval workflow
• Familiarity with media monitoring, outreach, or list-building software (e.g., Yesware, Cision, Muck Rack)
• Familiarity with AI answer-engine visibility and how brands are cited in LLM outputs

Benefits

• Fully Remote Work: All roles are fully remote within the contiguous U.S., giving you flexibility to do your best work from where you thrive.
• Comprehensive Health Coverage: Multiple Medical, Dental, and Vision plan options through trusted national carriers—so you can choose what fits your needs.
• Life & Disability Protection: Company-paid Life/AD&D coverage, with options to add supplemental life and disability plans for extra peace of mind.
• Financial Wellness: 401(k) with employer match, pre-tax savings through FSA and HSA options, and equity packages offered for every role.
• Time Off That Works: Generous vacation, sick, and parental leave policies—because balance matters.
• Additional Perks: Pet insurance, home office stipend, and Employee Assistance Program (EAP)