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SmartAsset

Brand

3.4

Company overview

SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is to help people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate the SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors.
Founded in 2012
New York, New York, USA
284 employees (19 in marketing)
smartasset.com
57% recommend to a friend
61% positive business outlook

Salaries

Typical salary range

$91,500 – $130,500

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +13.7% year over year

Funding

Total funding

$161.4M

Last raise

Secondary Market, 5 years ago

Funding history

Aug 2021

Secondary Market SmartAsset

Jun 2021

Series D SmartAsset · $110M

Jun 2018

Series C SmartAsset · $28M

Sep 2016

Series B SmartAsset · $12M

Mar 2016

Venture Round SmartAsset · $3.8M

Mar 2014

Series A SmartAsset · $5.2M

Audience

Monthly website visitors
6.9M
Month over month-8.4%
Quarter over quarter-14.6%
Top sourceSearch (53.5%)
Ad budget per month$435.1K
Average search rank47
Traffic source mix
Search
53.5%
Direct
36.7%
Referral
7.3%
Paid referral
2.1%
Social
0.3%

LinkedIn followers

Follower count and growth

Total followers

15K

12-mo growth

+15.1%

Monthly growth

+1%

News

Links

smartasset.comLinkedInCrunchbaseX (Twitter)
Glassdoor