Senior Associate, Planning

New York City, NY (Hybrid)

$50K/yr – $71K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end media planning and optimization, translating client objectives into POVs, plans, budgets, and actionable insights for cross-functional teams and clients.

  • Channel ownership: develop media plans, budgets, and flowcharts guiding delivery.
  • Insights and optimization: analyze campaigns, report metrics, and drive plan adjustments.
  • Collaboration: share data with internal teams and nurture client relationships.

Job Description

Responsibilities

  • Help drive day-to-day strategies to meet and exceed client business objectives
  • Provide research for and write media Point-Of-Views (POVs)
  • Present media plans and provide plan maintenance including objectives/strategies and updates
  • Prepare flowcharts and budgets for media plans
  • Assist with optimizing, implementing, and analyzing marketing activities
  • Report on key metrics for campaign effectiveness and develop key findings for optimization
  • Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
  • Foster strong relationships with internal teams and client groups
  • Assist with other projects or responsibilities as assigned

Requirements

  • Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
  • 1-2+ years of experience in media planning experience across media channels
  • Digital media planning experience preferred
  • Candidates should possess foundational media planning capabilities including deck development, status call leadership, reporting, Prisma, and core planning competencies
  • Ability to work independently as well as in a team setting
  • Strong organizational, communication, time management, and problem-solving skills
  • Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
  • Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
  • Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
  • Experience working within media systems/platforms such as Prisma, Nielsen products, MediaOcean flowcharts and related media tools

Benefits

  • The Power of One starts with our people! To do powerful things, we offer powerful resources.
  • Our best-in-class wellness and benefits offerings include:
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
Starcom logo

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936
Chicago, Illinois, USA
6.1K employees (2,084 in marketing)
66% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Visitors
20.1K
Traffic Source Mix
Search
43.1%
Direct
41.6%
Referral
9.1%
Social
4.6%
Paid
1.1%

Headcount Trend

Current headcount: ~6.1K

Marketing Team

Marketing Team Size
1,983 (33% of company)
Median Career Experience
10 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
34

Funding

Total Funding
$57.1M
Last Raise
$43.2M
Series A, 1 months ago

Funding History

  • Feb 2026
    Series A • $43.2M
  • Aug 2025
    Series A
  • May 2025
    Series A • $13.9M

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