Senior Associate, Planning

Requirements

• 1–3 years of media planning experience, preferably in an agency setting and ideally across integrated traditional and digital channels.
• Bachelor's degree in Advertising, Marketing, Communications, Business, or a related field.
• Solid command of media planning fundamentals, including reach and frequency, budgeting, media mix, and measurement, along with core metrics (e.g., CPM, CPA, CTR, ROAS).
• Hands-on proficiency with media planning, research, and measurement platforms such as Nielsen Media Impact, MRI-Simmons, MediaRadar, TelmarHelixa, or Comscore; experience with media management systems such as Prisma is a plus.
• Advanced proficiency in Microsoft Excel/Google Sheets and Microsoft PowerPoint/Google Slides, including building flowcharts, budgets, and client-ready presentations.
• Demonstrated comfort using LLMs and AI tools for research, analysis, and written or numerical deliverables.
• Experience managing day-to-day client relationships and presenting media recommendations.
• Experience guiding, training, or reviewing the work of junior team members preferred.
• Experience in travel or healthcare categories is a plus, including familiarity with healthcare marketing considerations such as HCP and DTC audiences and privacy-compliant targeting.
• Excellent written and verbal communication skills, strong organizational skills, and the ability to manage multiple accounts and shifting priorities in a fast-paced agency environment.

Preferred

• Experience guiding, training, or reviewing the work of junior team members preferred.