Responsibilities

• Execute and optimize campaigns across multiple digital media channels including LinkedIn, Meta, Reddit, programmatic display, online video (OLV), YouTube, and publisher-direct placements
• Manage campaign creation, forecasting, budgeting, pacing, testing, and optimization to achieve client objectives and KPIs
• Support integrated media planning efforts across awareness, engagement, demand generation, lead generation, and account-based marketing (ABM) initiatives
• Ensure campaign performance across multiple B2B client accounts meets business goals and success metrics
• Produce and interpret high-quality performance reports to provide actionable insights, recommendations, and strategic guidance
• Analyze cross-channel campaign and content performance to identify audience trends, creative learnings, and optimization opportunities
• Act as day-to-day contact for clients and/or Account Leads regarding paid media strategy, execution, and performance
• Provide strategic direction and input for media plans, audience strategies, channel recommendations, and measurement frameworks
• Build and maintain relationships with key vendors, platforms, publishers, and technology partners
• Monitor emerging trends across paid media, social platforms, programmatic advertising, and digital marketing to improve campaign performance and recommend innovative solutions

Requirements

• 3+ years of digital media experience across paid social, programmatic, digital video, and/or search campaigns
• Bachelor’s degree from an accredited college or university preferred
• Experience planning, recommending, and implementing strategic paid media campaigns across platforms such as LinkedIn, Meta, Reddit, Google Ads, YouTube, DV360, The Trade Desk, and other digital advertising platforms
• Experience developing integrated digital communications and marketing plans for B2B organizations, with a strong understanding of media strategy, evolving digital trends, and full-funnel marketing initiatives including brand awareness, audience engagement, demand generation, lead generation, and account-based marketing (ABM) programs.
• Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations
• Understanding of audience targeting, measurement frameworks, attribution methodologies, and media analytics
• Relevant experience in marketing, advertising, communications or digital media
• Strong research, writing, editing and client interaction skills
• Ability to manage multiple projects and priorities in a fast-paced environment while maintaining attention to detail
• Experience planning, recommending, and implementing campaigns across platforms such as LinkedIn, Meta, Reddit, Google Ads, YouTube, DV360, The Trade Desk
• Knowledge of ABM programs and cross-channel marketing integration

Benefits

• DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.