Responsibilities

• Conduct analytical assessments of campaign performance, identifying key drivers of success aligned to business goals
• Define, establish, and track campaign performance key performance indicators, communicating insights to senior marketing partners to inform strategy
• Aggregate data across platforms and sources to create a complete, consistent view of campaign performance
• Lead performance review discussions with cross-functional stakeholders, aligning on learnings and next steps
• Forecast business key performance indicators and report progress against goals over time
• Partner with analytics and media teams to design tests that measure the effectiveness of media strategy and execution
• Translate data-driven learnings into recommendations that improve strategic media plans and optimization decisions
• Define tracking, tagging, and measurement requirements for campaigns and tests
• Build relationships with internal and external partners and influence through clear, compelling data storytelling

Requirements

• Bachelor’s degree in a quantitative, analytics, or marketing-related discipline
• 2+ years of experience in analytics, with marketing analytics experience
• Experience analyzing paid marketing performance across at least one major channel (e.g., social, display, video, or audio)
• Proficiency in Microsoft Excel and PowerPoint, including the ability to build clear performance readouts for stakeholders
• Proven ability to solve problems using data and communicate the “so what” in a business-relevant way
• Strong written and verbal communication skills, with the ability to present to multi-level audiences
• Demonstrated ability to manage multiple priorities with attention to detail and a high standard for accuracy
• Experience partnering with both analytics and business stakeholders to drive decisions and outcomes

Preferred

• Experience in media buying analytics, media analytics, or omnichannel marketing analytics
• Experience with data visualization and workflow tools (e.g., Tableau, Alteryx)
• Experience with SQL and/or Python for analysis and automation
• Experience with web analytics tools (e.g., Adobe Analytics, Google Analytics)
• Familiarity with paid media platforms (e.g., Meta Ads, Pinterest Ads, Display & Video 360 (DV360), The Trade Desk)

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.