Senior Associate, MTO
New York City, NY (Hybrid)
Posted 3 weeks ago
Job Summary
Own end-to-end trafficking and optimization of online display campaigns, coordinating with 3rd party ad servers and agency partners to ensure accurate delivery and measurement.
- Lead planning, delivery, testing and optimization of client campaigns
- Collaborate with publishers and vendors to ensure flawless execution
Job Description
Responsibilities
- The trafficker will manage online ad traffic delivery and will be involved in the planning, delivery, optimization and measurement of client display ad campaigns. The campaign manager will also be responsible for working with 3rd Party Ad Serving vendors and publisher Ad Operations teams
- Traffic, test, and maintain online and mobile advertising campaigns using DoubleClick Campaign Manager (DCM) ad server
- Create and update traffic sheet to include campaign structure, placements, URLs, and tags per brand on regular basis
- Ensure creative submissions are adherent to technical specifications and book into DoubleClick Campaign Manager (DCM) ad server
- Troubleshoot ad creative issues that affect tracking, implementation, or reporting
- Provide proof of implementation to Multichannel Media and Creative Agency teams
- Regularly monitor and reconcile campaign delivery
- Adjust rotations to ensure creative weighting and flighting are at peak levels
- Ensure campaigns deliver on pace and in full
- Collaborate with key agency partners to ensure the flawless execution of digital media campaigns
Requirements
- Understanding of digital marketing and operations
- Bachelor’s degree
- 1 year of experience in Digital Media Operations role (agency side a plus)
- Experience with ad serving platforms, such as OAS, DFA, PointRoll, Sizmek, Mail Chimp
- Pharmaceutical/healthcare vertical experience is a plus
- Strong critical thinking and proactive problem solving skills
- Experience with Microsoft Office Suite, particularly in Excel and PowerPoint
- Ability to work in a fast-paced environment, multi-task and prioritize accordingly to deliver on multiple projects over multiple timelines with flawless customer-centric focus
- Excellent organizational skills, strong attention to detail, and ability to effectively manage projects supporting multiple brands
- Impeccable written and verbal communication skills a must
Preferred
- Pharmaceutical/healthcare vertical experience is a plus
- Experience with programmatic and paid search marketing a plus
- Experience with web analytics tools a plus, such as Floodlight Tags, Google Analytics, WebTrends, Omniture, Google Tag Manager, Tealium
Omnicom Media
Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.
Salaries
Posted range
$40/hr – $55/hr
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