Senior Associate, Media Optimization

Responsibilities

• Plan the structure and take ownership of the setup of programmatic campaigns (ex. TTD, Xandr, DV360, Amazon).
• Manage all aspects of campaigns including campaign and creative setup, tracking, QA, proactive performance checks, optimizations, pacing, and profitability updates to ensure goals are met within team SLAs.
• Collaborate with internal teams to troubleshoot any creative, HTML tags, pixel-related, or verification-related issues.
• Work closely with all account teams to develop tagging strategies.
• Drive test and scale programs. Seek out new optimization tactics and knowledge and share them with the wider teams.
• Provide insights into your optimization approach and work with the account service team to turn data-backed actionable insights into recommendations that enhance client strategy.
• Act as a consultant to educate account teams on best practices for campaign setup, data collection, technology, and platform use
• Complete requests in internal data management platforms
• Discrepancy investigation and resolution
• Work with your manager to meet the goals of the Media Optimization team and to fulfill the team strategy.

Requirements

• 1+ years of experience working on biddable or programmatic platforms such as DV360, The Trade Desk, or Xandr (ideally including certification).
• Experience with one or more ad servers (DCM, Sizmek, AdForm).
• Knowledge of HTML, XML, and JavaScript in an advertising context.
• Good understanding of the online ad industry, ad targeting and optimization through DSPs/SSPs, an understanding of video and DOOH advertising and related metrics is a plus
• Passion and curiosity for advertising technology and artificial intelligence; eagerness to learn new tools (e.g., HTML, Big Query, and Python, etc.)
• Proficiency in technologies: Excel (Pivot Tables, VLOOKUP’s, etc.) is required.
• Strong analytical skills and an affinity for numbers is key; experience with Google Analytics is a plus.
• Excellent interpersonal and communication skills; the ability to clearly communicate your findings and solutions in both written and verbal.
• The ability to form strong relationships with internal/external teams.
• A self-starter attitude – not afraid to ask for help or volunteer with new ideas.

Preferred

• Google Analytics is a plus.

Benefits

• Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• We’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.