Responsibilities

• As a Senior Associate on the Integrated Strategy team, you will be a key team member assisting with the "why" and the "what" behind our marketing campaigns.
• Assist with Creative Strategy: You'll help gather business objectives and consumer insights into clear creative briefs that are shared with our internal creative teams and external agency partners.
• Support Messaging Strategy: You will help execute clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences.
• Assist with the Learning Agenda: You'll support a test-and-learn mindset, helping to track key questions, and partnering with analytics teams to gather campaign effectiveness results and insights.
• Coordinate Campaign Integration: You will work with cross-functional teams—including Brand, Channel Leads, Product Strategy, and others—to help support a cohesive and seamless customer experience.
• Gather Insights: You'll build knowledge on our customers, the competitive landscape, and market trends, using data and insights to support marketing recommendations and provide updates to the team.

Requirements

• Bachelor's Degree or military experience.
• At least 2 years of experience in marketing, brand strategy, or advertising.
• At least 1 year of experience supporting marketing campaigns.

Preferred

• 3+ years of marketing experience, with a focus on brand strategy or campaign development
• At this time, Capital One will not sponsor a new applicant for employment authorization for this position.