Responsibilities

• Support execution of the subscriber acquisition strategy across paid, owned, and earned channels, including campaign setup, tracking, and optimization.
• Assist in monitoring subscription KPIs, including MRR, ARR, churn, LTV, and CAC, and flag variances against plan.
• Coordinate with the product and editorial teams to maintain an accurate view of the subscriber funnel from awareness through renewal.
• Prepare supporting materials for pricing, packaging, and new-offering business cases.
• Build and deploy segmented email and lifecycle campaigns within the CRM and marketing automation platform.
• Maintain the testing calendar and execute A/B and multivariate tests, summarizing results for leadership review.
• Support ongoing management of retention and win-back campaigns, ensuring accurate targeting and timely deployment.
• Maintain data hygiene and segmentation logic within the CRM to support personalization initiatives.
• Serve as a day-to-day liaison between the growth function and editorial, product, and finance stakeholders.
• Compile and maintain recurring dashboards and reporting packages that track subscription and CRM performance.

Requirements

• 2 to 4 years of experience in marketing, growth, CRM, or subscription-based businesses.
• Working knowledge of CRM and marketing automation platforms such as Klaviyo , Braze, or Salesforce Marketing Cloud.
• Strong analytical proficiency, including advanced Excel skills and comfort working with performance dashboards.
• Excellent written and verbal communication skills, with the ability to synthesize data into clear recommendations.
• Highly organized and detail-oriented, with the ability to manage multiple workstreams under tight timelines.
• Genuine affinity for the Playboy brand and an interest in media and subscription businesses.
• A bachelor's degree is required.