Responsibilities

• As the Senior Associate Commerce Marketing Manager (Spirits or Beer/Malt/RTD), you will lead the development of annual commerce marketing strategies that bring our brands to life across every point of purchase.
• You’ll craft compelling program plans rooted in consumer insights, translating brand objectives into activation strategies that drive awareness, conversion, and breakthrough performance.
• Working cross‑functionally, you will engage closely with brand marketing, customer marketing, area commerce teams, and agency partners to ensure holistic, insight‑driven planning that connects seamlessly from brand strategy to in‑market execution.
• In this role, you will play a central part in shaping omnichannel marketing initiatives designed to make it easier for consumers to find, buy, and enjoy our brands.
• Through an agile approach, you’ll develop activation calendars and playbooks, build scalable programs, and respond quickly to competitive shifts and marketplace opportunities.
• Your work will require strong strategic thinking, influence across teams, a deep understanding of consumer journeys, and an ability to translate insights into effective, ROI‑driven programs.
• You’ll also be responsible for developing sales materials, managing both internal and external agencies, assessing program performance, and cultivating strong relationships with cross‑functional partners.
• With a balance of creativity, analytical thinking, and operational excellence, you will help drive impactful brand presence across on‑premise, retail, and digital commerce environments.