Senior Associate, Integrated Media Planning

New York City, NY (Hybrid)

$40K/yr – $75K/yrMid Level2+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own client media planning across channels and mentor Associates while turning data into actionable decisions and building client trust.

  • Own client media planning across channels and guide Associates through deliverables.
  • Leverage research sources and data to defend strategies and uncover new opportunities.
  • Build strong internal and client relationships to serve the team and client needs.

Job Description

Responsibilities

  • Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
  • Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
  • Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
  • Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key.
  • Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.

Requirements

  • Graduate of a four-year college or university
  • 1-2 years of media planning experience
  • Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
  • Sufficient communication skills across internal teams and client-facing contacts.
  • Comfort planning across channels and platforms
  • Readiness to learn the client service aspect of media planning
  • Command of media fundamentals and ability to educate an Assistant
  • Ready to take on management responsibilities
  • Understanding of key research sources
  • Some knowledge of current trends and innovations in media
  • Comfort with trafficking, data, analytics and measurement

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
  • paid medical leave
  • STD/LTD insurance benefits

Marketing Team

Marketing Roles Posted (Last 30 Days)
1