Responsibilities

• Support and co-lead the development and execution of integrated, cross-channel media plans that directly address client business objectives.
• Analyze audience, market, and campaign data to provide insights that inform media recommendations and optimize plan performance.
• Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews, ensuring accuracy and strategic alignment.
• Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses, delivering clear takeaways and actionable recommendations.
• Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes.
• Act as a mentor and resource to Planning Associates, providing guidance and supporting onboarding and ongoing training initiatives.
• Ensure high standards of documentation, project management, and adherence to OMG processes throughout all planning activities.
• Collaborate closely with internal teams including activation, strategy, analytics, and content to ensure seamless plan implementation.
• Take initiative in updating and applying industry best practices, emerging technologies, and OMG-specific tools to enhance planning outcomes.
• Proactively contribute ideas, solutions, and improvements to enhance team performance and client results.