Responsibilities

• Serv e as the day-to-day contact for internal and external stakeholders, managing logistics, approvals, and deliverable tracking to keep projects on schedule.
• Participate in ideation and planning for brand partnerships, activations, and experiential moments during brand planning cycles.
• Translate partnership and activation strategy into detailed project plans and on-the-ground delivery.
• Assist in maintaining the global brand partnerships pipeline, including identifying potential partners, supporting on outreach and initial vetting, and tracking opportunities against brand fit and cultural relevance.
• Partner with channel teams such as PR, organic and paid social, influencer, brand media, and more to coordinate amplification and ensure initiatives land consistently across every touchpoint.
• Monitor cultural trends, competitor activity, and identify emerging opportunities with potential for global scale.
• Coordinate with local marketing teams across HelloFresh's global markets to help adapt and roll out partnership and activation programs, balancing global brand consistency with local market nuance.
• Support post-campaign reporting through pulling results, coordinating recaps, and capturing learnings to build the team's playbook for future initiatives.
• Help build and maintain repeatable processes, templates, and documentation, contributing to a scalable playbook for activation and partnership work.
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Requirements

• 3+ years of experience in brand marketing, brand partnerships, or experiential marketing, ideally with a Direct-to-Consumer (DTC), subscription, or consumer brand.
• Experience supporting or coordinating brand partnerships, sponsorships, or experiential activations, including hands-on work with external agencies or partner brands.
• Experience working with creative teams, ideally writing creative briefs and providing thoughtful feedback for marketing assets.
• Strong project management instincts and experience managing timelines, multiple stakeholders, and multi-pronged projects concurrently.
• A balance of creative and analytical thinking.
• Bachelor's degree

Preferred

• Experience with entertainment, media, or cultural partnerships (e.g., sports, music, streaming, influencer/creator partnerships)
• Experience working in a global organization, collaborating across markets and cultures.
• Work experience related to food and food systems is a plus.

Benefits

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain