Marketing Specialist II

Missouri, USA (On-site)

$61K/yr – $92K/yrMid Level4+ years expFull time

Posted 2 hrs ago

Job Summary

Own end-to-end campaign execution and drive cross-channel optimization, turning strategic briefs into actionable plans while ensuring smooth delivery.

  • Translate briefs into detailed campaign plans and timelines
  • Coordinate cross-channel execution and optimize performance
  • Mentor Marketing Specialists and drive efficiency in processes

Job Description

Responsibilities

  • Lead end-to-end campaign execution for segment and product initiatives
  • Translate strategic briefs into detailed campaign plans, timelines, and deliverables
  • Coordinate cross-channel execution (digital, email, paid media, branch, etc.)
  • Partner with Strategy teams to refine briefs and ensure executable plans
  • Manage campaign performance tracking and provide insights for optimization
  • Identify and resolve execution risks, bottlenecks, and dependencies
  • Drive consistency and efficiency in campaign processes and workflows
  • Mentor and guide Marketing Specialists

Requirements

  • Bachelor’s degree required in Marketing, Communications, Business, or related field
  • 4+ years of experience in marketing campaign management, execution, or operations
  • Strong campaign management and execution expertise
  • Ability to translate strategy into actionable plans
  • Experience managing cross-functional marketing initiatives
  • Strong problem-solving and process improvement mindset
  • Proficiency with marketing technology and analytics tools

Preferred

  • Experience in financial services or regulated industries preferred

Benefits

  • Competitive health, dental & vision coverage with HSA match
  • 401(k) with employer match + Employee Stock Purchase Plan
  • Generous PTO, paid holidays & parental leave
  • Tuition reimbursement & performance-based bonuses
  • Visit our Total Rewards page to see our full list of benefits

Salaries

Posted range

$61K/yr – $92K/yr

Taken straight from the job posting.

See all First Mid Bank & Trust salaries

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Marketing Specialist II

First Mid Bank & Trust · Missouri, USA · On-site