Responsibilities

• Own and execute email campaigns, automated flows, and SMS marketing initiatives for both brands.
• Develop and manage the email marketing calendar, overseeing campaign execution from brief development and creative coordination to segmentation, QA, and deployment.
• Support loyalty program initiatives through targeted campaigns, program communications, and performance reporting.
• Ensure messaging across owned digital channels remains aligned with brand positioning and resonates with a luxury clientele.
• Analyze campaign and ecommerce performance, regularly reporting on key metrics and identifying opportunities for optimization.
• Coordinate ecommerce photoshoots for new collection launches, including developing detailed shot lists and asset needs.
• Upload new products into Shopify, ensuring accurate product information and consistency across ecommerce and POS systems.
• Manage and update website imagery, including product photography, lifestyle imagery, category banners, and content pages.
• Collaborate with internal teams and external development partners to implement new website features and functionality.

Requirements

• 3–5 years of relevant experience in digital marketing, e-commerce, or a related field; bachelor’s degree required.
• Experience working with an email service provider (e.g., Klaviyo), ecommerce platforms (preferably Shopify), and Excel.
• Strong understanding of email marketing, automation/flows, segmentation, and performance analytics.
• Excellent communication skills with strong attention to detail and the ability to manage multiple projects simultaneously.