Senior Associate, Digital Activation

New York City, NY (Hybrid)

$40K/yr – $75K/yrSenior Level2+ years expFull time

Posted 9 days ago

Job Summary

Own the digital activation lifecycle from campaign creation to optimization, collaborating with Strategy and Activation to translate client goals into measurable programmatic buys and insights.

  • Own the campaign creation process and workflow
  • Coordinate cross-functional work with Strategy and Activation teams
  • Implement BI tools and integrate new data sources and measurement techniques

Job Description

Responsibilities

  • Ensuring the implementation of the Digital Activation Process across programmatic buying
  • Building campaigns and deploy best practices across the campaigns
  • Participating in daily and weekly client communications
  • Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
  • Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
  • Owning the campaign creation process
  • Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Requirements

  • 1-2 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms a plus
  • Experience working with large data sets and understanding of methodologies for evaluating data
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Excellent written and verbal communication skills
  • Proven ability to work with and influence cross-functional teams
  • Strong Microsoft Excel skills and ability to coach others on shortcuts
  • Working knowledge of third-party verification tools including DoubleVerify
  • Hands-on experience with data visualization tools including Tableau
  • Hands-on experience with campaign workflow tools including Prisma
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Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Salaries

Posted range

$40K/yr – $75K/yr

Taken straight from the job posting.

See all Adelphi Group salaries

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
190

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233
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Senior Associate, Digital Activation

Adelphi Group · New York City, NY · Hybrid