Senior Associate, Cross-Channel Planning

New York, USA (Hybrid)

$40K/yr – $75K/yrMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media planning support and client servicing as a junior media planner.

  • Own assisting with paid media recommendations and POVs for clients.
  • Must-have: 1–2 years of media planning experience.
  • Standout: ability to coordinate with cross-functional teams and manage client relationships.

Job Description

Responsibilities

  • Assists in developing paid media recommendations & POVs to clients
  • Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data
  • Manages client budgets through flowcharts, media authorizations and financial trackers
  • Maintains pulse on competitive intelligence through several tools including desktop research
  • Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools
  • Communicates plan changes to expanded internal team
  • Sends meeting recaps; updates client and internal status sheets

Requirements

  • Graduate of a four-year college or university
  • 1-2 years of media planning experience
  • Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
  • Comfort planning across channels and platforms
  • Readiness to learn the client service aspect of media planning
  • Command of media fundamentals and ability to educate an Assistant
  • Ready to take on management responsibilities
  • Understanding of key research sources
  • Some knowledge of current trends, innovations in media, beauty and luxury space
  • Comfort with data, analytics and measurement

Benefits

  • health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Beauty Co-Lab

Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. We deliver data-driven, audience first full-funnel strategies that move people from consumers to brand advocates. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty, with the goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At BCL, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media and technology - if you are too, please check out our job listings and consider joining our team.

Founded in 2023
New York, New York, USA
295 employees (57 in marketing)

Headcount Trend

Current headcount: ~295

Marketing Team

Marketing Team Size
39 (13% of company)
Median Career Experience
12 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
8