Responsibilities

• Pitch relevant blogs and industry publications to earn coverage and backlinks organically, closing our referring-domains gap versus competitors.
• Own outreach and ongoing relationship management with third-party review sites for inclusion and improved placement knowing LLM citations correlate heavily with off-site authority and structured mentions.
• Write and place guest posts on relevant third-party sites — owning the piece end to end, from drafting to securing the placement — and source and execute content opportunities with cross-functional teams.
• Run structured backlink outreach campaigns targeting our highest-value assets — free tools, On the Line and Data by Toast articles, compare pages, and ungated resources.
• Systematically close competitive link and citation gaps by targeting the backlink and citation sources competitors hold that we don't.
• Monitor the health of our backlink profile — tracking toxic links, lost links, and anchor text distribution, and flagging disavow or removal actions when needed.
• Maintain an organized, up-to-date outreach and link-building tracker (source, target URL, link type, status) so pipeline visibility doesn't live in any one person's inbox.
• Contribute to Organic Growth's Reddit strategy and engagement — monitoring threads for citation-worthy questions and working cross-functionally to build genuine community presence rather than link-dropping.
• Keep an outreach pipeline and tracker moving continuously; when a new asset launches, you're the reason its reach doesn't stop at publish.
• Collaborate with partners in Brand Content & Authority, PR, and Product to source material, identify link and citation gaps, and turn outreach targets into secured placements.

Requirements

• 4+ years of experience in SEO or content marketing with a track record of building backlinks and earning organic coverage
• Strong writing skills – comfortable drafting guest posts and pitches yourself, not just securing placements for content written by others
• Experience running outbound outreach campaigns at scale
• Familiarity with SEO/AEO/GEO tooling (Ahrefs or similar, Profound, Google Search Console, etc.) to identify link/citation gaps and prioritize outreach targets
• Comfortable using AI and LLM-based tools in your workflow as well as understanding how AI/LLM citation ecosystems work
• Strong written communication for pitches and outreach
• Strong project management instincts – you can track multiple outreach workstreams and keep things moving without constant check-ins

Preferred

• Experience with Reddit or community-led growth strategies
• B2B SaaS or restaurant/hospitality industry marketing background
• A track record of closing competitive backlink or citation gaps with measurable results

Benefits

• Learn more about our benefits at https://careers.toasttab.com/toast-benefits .