Responsibilities

• Media Relations & Strategy: Proactively monitor the media landscape, build and maintain strong relationships with journalists, craft compelling pitches, and conduct outreach to reporters across consumer, lifestyle, and trade publications.
• Content Development: Draft high-quality, earned-first storytelling materials, including press releases, pitch angles, messaging frameworks, client emails, and social media copy that people can’t help but pay attention to.
• Strategic Ideation: Actively participate in team brainstorms, bringing fresh, actionable, and culturally resonant ideas to the table to advance client priorities.
• Cultural Intelligence: Constantly observe what brands are doing in the space; synthesize cultural trends and competitor activity into digestible insights to inform and optimize client strategy.
• Event Planning & Activations: Support the logistics, vendor coordination, and on-the-ground execution of consumer-facing events, media mailers, and brand experiences, ensuring every physical detail aligns with the broader campaign strategy.
• Client Experience & Account Support: Support account management by coordinating team and client meetings, developing detailed recap reports, and proactively managing and tracking deadlines to keep projects on track.

Requirements

• 3–5 years of experience in communications or public relations, specifically with a background in consumer brand, retail, home/lifestyle or consumer PR , and/or event management.
• Proven experience assisting with event coordination, managing vendor relationships, and supporting on-site activations.
• A strong understanding of the consumer media landscape and an inherent sense of what makes a story "pop."
• Strong writing, editing, and proofreading skills, with the ability to translate brand priorities into clear, compelling narratives for broad audiences.
• Bachelor’s degree in a relevant field.
• Collaboration & Teamwork: A proven ability to collaborate seamlessly with colleagues, clients, and agency partners, bringing positive energy and serving as a highly reliable partner.
• Cultural Acumen & Earned-First Mindset: A relentless drive to stay abreast of fast-evolving pop culture trends and lifestyle moments, combined with an intuitive understanding of what drives earned media and cultural traction.
• Proactivity & Agility: A self-starter mentality with the ability to anticipate needs before they arise, manage multiple projects under tight deadlines, and maintain a positive, solutions-oriented attitude.
• Detail-Oriented: A strict commitment to delivering flawless, precise, and accurate work—whether it’s a client-facing strategy deck, a storytelling narrative, or a quick Teams message, or a minute-by-minute event run-of-show.
• Technical Proficiency: Strong foundational skills in Microsoft Word, PowerPoint, and Excel. (Experience with media databases and social tracking tools is a plus).