Responsibilities

• Support P&L management, including forecasting, budgeting, and delivering against revenue, profit, and share growth targets
• Identify, size, and prioritize growth opportunities, and lead development and execution of business growth plans
• Analyze category trends, market data, and business performance to generate insights and actionable recommendations
• Lead innovation and renovation initiatives from ideation through commercialization, including new product launches and product/packaging improvements
• Develop and execute strategic marketing plans and integrated marketing communication (IMC) programs to drive brand equity and consumer engagement
• Act as a category expert, developing deep understanding of consumer and customer needs to inform strategy and execution
• Lead cross-functional teams (Customer Marketing, R&D, Operations, Finance, among others) to deliver key initiatives
• Manage and optimize pricing, assortment, and portfolio strategy based on performance and financial insights
• Develop business cases and go-to-market plans for new products, including consumer validation, forecasting, pricing, and select sales enablement materials
• Evaluate marketing programs based on financial impact, consumer engagement, brand metrics, and optimize performance

Requirements

• Bachelor’s degree in marketing, Business, or related fields
• 2+ years of relevant CPG marketing or brand management experience
• Experience in new product development and commercialization preferred
• Strong analytical, financial, and business judgment skills with the ability to translate data into actionable insights
• Proven ability to lead and influence cross-functional teams
• Experience in consumer-packaged goods (CPG) brand or product management
• Demonstrated ability to manage multiple priorities in a fast-paced environment
• Strong communication and presentation skills, with ability to influence stakeholders
• Experience with syndicated data (Nielsen, Stackline, among others), financial analysis, and consumer research
• Solid project management and problem-solving capabilities

Preferred

• Hands-on experience launching products in a national consumer brand
• Experience developing products to be sold in traditional brick and mortar stores and extensive experience in what it takes to win in Ecommerce
• Exposure to cross-functional teams across marketing, product, and operations
• Experience working with real market and sales data
• Exposure to the full product lifecycle, from concept through launch and post-launch optimization

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• Free Lift and Disability Insurance
• 401(k) with company match and discretionary contribution
• Paid vacation, holidays, and sick time
• Paid parental leave
• Employee Assistance Program
• Education assistance (degrees and certifications)
• Access to on-demand learning resources
• Employee discounts (cell phones, gym memberships, entertainment, and more)
• Referral bonus program
• Access to on-demand pay